China's auto price war reignites amid inventory pressure, market share battle

Source: Mysteel May 29, 2025 12:00

The price war in China's auto market has flared up once again. Just months after a brief pause, leading carmakers are slashing prices amid mounting inventory pressure and a battle for market share in an increasingly competitive landscape.

On May 23, BYD sounded the first horn, launching limited-time "subsidized prices" or "fixed prices" for a total of 22 models under its Dynasty and Ocean series. Before this, the transaction prices in BYD's offline sales channels had already been lower than the official suggested retail prices. Following closely behind,